Toyota Prius

Toyota came to us asking for an "Ode to New York" for their Prius campaign. They had these print pieces where an incredible amount of things were coming out of the trunk of their new Prius, illustrating its cargo space. They wanted a motion version of this to loop in times square on one of the more prominent screens.

I was responsible for Technical Direction on this piece, as well as lighting and shading the car, and working on style frames. I created the style frame for Chinatown during the pitch process.